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旅游图像研究文献

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Travel photos Motivations, image dimensions, and affective qualitiesof places。研究旅游图像文件

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Contents lists available at
Tourism Management  
journal homepage:
Travel photos: Motivations, image dimensions, and affective qualities  
of places  
1
2
*
Steve Pan , Jinsoo Lee , Henry Tsai  
The Hong Kong Polytechnic University, School of Hotel & Tourism Management, 17 Science Museum Road, TST East, Kowloon, Hong Kong  
h i g h l i g h t s  
Travel photos feature natural resources are frequently associated with arousing and pleasant feelings toward a destination.  
Travel photos feature culture, history and art are frequently associated with pleasant quality of a place.  
Photos inducing arousing and pleasant feelings are often taken in long shot and at eye-level angle.  
Photos inducing arousing and pleasant feelings are often with stark density level and with single-person composition.  
a r t i c l e i n f o  
a b s t r a c t  
Article history:  
Received 29 August 2012  
Accepted 20 May 2013  
Travel photos can be symbols reecting inner feelings of the photographers. They also serve as records  
that store travel experience of the photographers. By content analyzing 145 travel photos submitted to  
The New York Times, this paper aims to explore the relationships among motivations, image dimensions,  
and affective qualities of places. Findings indicate image dimension of natural resources such as wealth  
of countryside, ora and faunaand beachesare frequently associated with arousingand pleasant”  
feelings toward a destination. On the other hand, image dimension of culture, history and art is  
frequently associated with pleasantquality of a place. These three association rules are in turn  
frequently linked to intellectualtravel motivation. Photos that induce arousingand pleasantfeel-  
ings are often taken in long shot, at eye-level angle, with stark density level and with single-person  
composition.  
Keywords:  
Travel photo  
Destination image  
Affective qualities of places  
Mise en scène  
Ó 2013 Elsevier Ltd. All rights reserved.  
The supreme moments of travel are born of beauty and  
strangeness in equal parts: the rst panders to the senses, the  
second to the mind..(Byron, 2011, p. 17).  
According to Saayman (2000) a positive destination image should be  
magical, unique and pleasing, among others. This again indicates the  
importance of identifying which image attributes are associated  
with these affective feelings. It is noted that travel destinations  
conventionally are promoted through photographic representations  
(Jacobsen, 2007) because tourism is a uniquely visual experience  
(MacKay & Fesenmaier, 1997) about consuming places(Haldrup &  
Larsen, 2003, p. 24). Tourists use photography to capture relation-  
ships with other people, places and cultures (Edensor, 2000) to  
narrate a story. With this narrative attribute, tourist photographs  
both reect and inform destination images (Urry, 1990). Travel  
photos are thus lenses through which visitorsaffective feelings and  
images for a destination can be studied and identied.  
Destination image is an extensively studied topic in tourism;  
however, most of the researches are related to measuring visitors’  
affective images of a destination (Beerli & Martin, 2004; Kim &  
Richardson, 2003; Son & Pearce, 2005), and only a few studies is  
devoted to the understanding of what images/photos will stimulate  
what type of affective feelings (Olsen, Alexander, & Roberts, 1986;  
Zube & Pitt, 1981) toward a destination. Symbolic meanings of  
1. Introduction  
This quotation from British travel writer Robert Byrons (1905e  
1941) book First Russia, Then Tibet concisely highlights the emotional  
climax experienced during traveling. It is therefore informative and  
useful for destination marketing/management organizations  
(DMOs) to better manage visitorsexperience if one can identify the  
image dimensions of a destination that create these supreme”  
emotional moments and peruse them in tourism promotion.  
* Corresponding
(S. Pan),
(J. Lee), (H. Tsai).  
1
Tel.: þ852 3400 2238.  
2
Tel.: þ852 3400 2239.  
Ltd. All rights reserved.  

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